How to KILL it In the Corporate World (or the Big, Small, Big Theory) – Part 2

How to KILL it In the Corporate World (or the Big, Small, Big Theory) – Part 2

Last post I introduced the **big-small-big** theory on how to get ahead in the corporate world. If you haven’t read it yet, I suggest you **go back** because this post won’t make any sense otherwise... I talked about the concept of **how working in a small business produces more productive employees** which can then **progress faster in their careers** but if this were the only factor, couldn’t you just go from university into a small business, maybe even a crappy business working as a manager then move into a job as Head of Equities at Citigroup? Hellz no! ### Big Businesses See, big businesses **like orde**r. They **like structure** and the **LOVE process**. And it’s not like its without merit. Start up workers cringe at the thought of filling out forms for stationary and needing to complete detailed expense reports at the end of each month. **But when you have 100k+ employees, small numbers make a big difference**. So while big businesses tend to make inefficient employees, who take the long route when encountered with **decisions** and **actions**, it needs to be done or the company would implode. This is why big companies don’t like people from small businesses. It is too much of a culture shock. While the big business **doesn’t need to teach them how to do their job** (ie how to program) **they need to teach them all the processes** such as documentation, communication logging, project scheduling etc... If a programmer spots a bug in a live program, **he can’t just solve it like he would in a small business**. He would have to analyze the program. Report it to the support team with a detailed document and submit a support ticket. The support team would then send it to the testing team to make sure the bug exists. Then it’s sent to a support development team that focuses on fixes and upgrades. They will organise a meeting with the developer who found the problem. A solution will be drafted, while consulting with the architect. The project will be approved by the Project Manager. It will be inserted into the project schedule by the coordinator and it will finally be executed. That may seem inefficient, but it’s necessary. It’s necessary because **if every programmer just started hacking at the system**, and **ONE single guy messed up**, causing the system to **go down for _10 minutes_**. It might cost the bank **the equivalent of that guy’s entire life’s salary** – **_probably more_**. Understanding this process is essential for anyone working in a big business, and this is exactly what you're taught in your first few years as a graduate in a big business. In fact, this is basically all you are taught as your first few years as a graduate. Besides how to scan shit... (If you're a recent college grad and don't like the sound of this, don't worry. You can still get some value from this job by adding everyone to LinkedIn) ### Small Businesses **Small businesses** on the other hand **need more of this structure if they want to expand**. This is why small businesses like bringing people in from the big guys. They bring order to the chaos. Then they get corrupted... But at least they understand how and why structure is necessary. Once they pick up some **actual knowledge and skills** from the small business, they are now a **super worker**. **Who actually knows stuff**, has had to **make real decisions**, not just small tweaks to existing processes and hopefully **has results making a real impact on the success of a business**. Plus they **_understand the value of order and process_**. At this point they can walk back into a big business in a higher position completing the big-small-big structure. ### Risks This method of getting ahead is not without its risks. That being said, **no method of getting ahead it without its risks** except maybe being born rich or looking like Megan Fox. Risks include **picking a crappy small company** that either doesn’t do anything or dies. You should obviously **analyse this before** you take the job. The great thing about this strategy is that you can **look for your small company while sitting in the big one**. Don’t leave until you **find the perfect position**. Look for a small company that is **rapidly growing** and one that will have **progression opportunities**. One that has **holes in its organisational structure** or has huge **growth potential** (pre IPO anyone?). Look what is happening to Google right now! They are fighting an uphill battle to keep their top staff including recently throwing $3.5 mil at an engineer to not go to Facebook. If you **pick your small company right**, it can make all the difference. Another downside of this is **work hours and stress**. Moving to a **smaller company will likely increase both** of these elements. If you are planning on having a kid, now is probably not the best time to leave your stable job for a risky start up. **Be prepared to work hard** in the small business or you will not get the rewards. Where as in a big business, lots of the time **it’s not really worth working hard**. Because _the reward for doing an exceptional job is usually the same as doing an OK job_. If you know anything about the Dilbert Principal doing a crap job will probably get you promoted faster, drinking helps too, but in reality it’s all about personal preference, so networking is probably the best way to go. To go deeper on corporate, check out How to KILL it In the Corporate World (or the Big, Small, Big Theory) – Part 1.

Read More →
How to KILL it In the Corporate World (or the Big, Small, Big Theory) – Part 1

How to KILL it In the Corporate World (or the Big, Small, Big Theory) – Part 1

### My Corporate Experience For a 25 year old, I think I know more than expected about the corporate world. Working as a corporate recruiter for almost 4 years in Sydney and my natural curiosity for business kinda helped. I had some of the biggest companies in the world as my clients including Citigroup, JP Morgan, UBS, Deutsche bank, Vodafone, 3 Mobile, Symantec, CA and many more. I also serviced a number of smaller companies too. Mostly niche software development firms (I recruited developers). As a recruiter, **you get to see a company from the outside**. You see how the structure is built, how decisions are made and how people move within organisations and to new businesses. In essence, you see waay more than most employees within the actual company see as they are stuck in their little subdivision, working as a tiny cog in a monstrous machine. ### The Corporate Struggle Getting ahead in these big businesses can be very tough. There is an immense amount of competition, and nothing you do really ever has an impact on the company. Think about it. If you work for Citigroup in Sydney, and the whole of Citigroup’s operations in Sydney account for less than 5% of Citigroup Global revenue, as one of the **3000 people working in Sydney, you are contributing to 0.00016% of the business**. Even then, if you’re not at least a middle manager or a bread winner you’re probably contributing less. So **how do you stand out?** **How to you take your career to the level you really want?** And more importantly, **how do you do it quickly?** See, not only is it harder to make an impact in the company you are working in, there are slower decisions, the organisational structures is set and growth is slow. Basically, you’re up the proverbial creek and you aint got no paddle. Unless you use cunning office politics and networking to get ahead, which can work very well but is a whole other post, or maybe book... it can be very difficult. But then how do you see these young gun managers and bankers running around the big institutions? How do they get in? I have a theory that may just answer the question. This is something I picked up from observation, but I don’t think my sample was big enough to call it a fact, so I call it: ### The Big-Small-Big Theory The big-small-big theory refers to someone who comes out of university and gets a job in a big company then leaves that big company for a small company. While working for the small company he progresses quickly through the ranks. He then returns to a big company at a much higher level then would have been possible if he just stayed working for his original big company. This happens for a few reasons. ### Growth Small companies are growing much quicker than large ones (if it’s a decent company). Growth means expansion. Expansion into new territories, new markets, new services and new products. **Growth also means opportunity**. As an insider your natural odds go up. ### Organisational Structure Holes Small companies make do with what they have. There will be employees wearing many hats. This is due to budget constraint or lack of activity. **When the company grows, the burden on the people working multiple roles becomes too much, forcing the company to split the job, creating a new position**. In big businesses, the organisational structure is defined to perfection. There are no holes. The only way you’re getting the bosses job is if he moves up or out. ### Less competition This should speak for itself. Less people, less competition. Better odds of getting that promotion. ### The Deep End Ahh, the deep end. Welcome to small business pressure. This is when you are working away until suddenly, your business lands a new client. Maybe the client is bigger than ever before, maybe it is in a new industry. Whatever the reason, **you need to learn and you need to learn quick**. It is rare that a big company like Citigroup will ever come across a client or situation that it doesn’t already have detailed documented processes on how to handle. Thus you are rarely chucked in the deep end and your learning curve is much slower. ### The Result More responsibility = a faster learning curve = more productive employee. Sounds easy right? Have questions? Like why it’s called the big-small-big theory and not the small-big theory? Or are there any downsides or risk? Don’t worry, Ill cover them in part two of this post. Click here to read Part 2 If corporate is relevant to what you're working on, this is worth reading next: How to KILL it In the Corporate World (or the Big, Small, Big Theory) – Part 2.

Read More →
The Secret to Eternal Youth – Play the Game of Life (It’s Actually a Game not a Metaphor)

The Secret to Eternal Youth – Play the Game of Life (It’s Actually a Game not a Metaphor)

The Game of Life is an awesome game. I’ve been playing it for a couple of years now but have slowed down since I started travelling. I managed a few decent sessions in Budapest but you really need to know people (usually) for longer than a few hours to get them to join in on the fun. So what is the Game of Life? The game of life is a game, where in once you join the game, you have to play it for the rest of your life. Hence the name... The game rules are as follow: If someone who is also playing the game of life asks you a question, any question at all, at any point in time, for any reason, and within your response to the question you use the word ‘mine’ you have to drop and do 10 push ups. Right then and there. Here are some examples: **Simple foolery:** > Hey, who’s beer is that? > Mine > Haha get down! **Ego rubber:** > Wow, this place is awesome. I love that xyz thing. Who’s idea was it to come here? > Mine > Haha get down! **Advanced trickery:** > What is the name of that bomb thing between that blows up when you step on it? They have them between North and South Korea... > Land mine? > Haha get down! As you can see, it’s pretty straight forward. The game can get very deceptive and seeing how it is played 24/7 you can really catch people at inappropriate times. The game is the secret to eternal youth because its a constant reminder to always have fun. To be juvenile. To not take things so seriously. Failed attempts, triumphant successes and harsh defeats will all bring a smile to your face. Maybe not while you’re doing push ups in a fancy bar wearing a suit, maybe not while you’re half way through a conversation with a cute girl and you get done, maybe not after you’ve been woken in the middle of the night, asked a question then forced to do push ups. But you will eventually smile. And with that smile, you will remember the good times. With that smile you will realise there are still more to come. I’m very young, but I hope I never stop playing The Game of Life. > You shouldn't take life to seriously. You'll never get out alive. Van Wilder One more post that complements this topic is The Importance of Decisions (How a Single Decision Changed my Life), especially around life.

Read More →
Are You a Decision Making Douche?

Are You a Decision Making Douche?

My latest and faviouritest book is Psycho Cybernetics by Maxwell Maltz. I have the audio version and am on my third listen. Which is no small feat as it’s a monstrous book. The book is crazy famous and has been used by countless athletes, actors, CEOs, entrepreneurs, coaches etc... For those who don’t know, Psycho Cybernetics is the father of self help books. Its topics include self image, emotional state, action quota, decision making, success mechanisms, happiness, visualisation and I don’t even know what else. It is literally like 5 books in one. Each time I have listened to it, it has been like whole book of new information. It is one of those books that will resonate with you differently depending on where in life you are. This is why I think so many people go through it multiple times. It’s like reading a different book the next time around. One of the topics that stuck with me this time around was the topic of decision making. I wrote here how important decisions are and how much of a dramatic impact they can have on your life. Maxwell Maltz goes into decision making in great detail. Here are some of the takeaways: ## Making a decision Making a decision is incredibly important. While you should use the information you have to assess the pros and cons of a decision **you should not dwell on it too long**. Decisiveness is one of the strongest traits of any leader and is a key hiring characteristic for management in the corporate world. Being able to **quickly come to a decision**, act on it and have others follow you **creates motion** **instead of stagnation**. Motion is the breeding ground for innovation, creativeness, success and happiness. Stagnation is the breading ground of doubt, lethargy, boredom and depression. If you are thinking about doing something, decide if you are going to do it or not, then act on your decision. ## Locking away the Decision This brings me to the next point. Locking away a decision. Once you have made a decision, you need to lock it away in the ‘lock box’ as so famously quoted by US Vice President Al Gore. There is no use worrying or stressing over whether or not you made a correct decision **after** you have made that decision. Once the decision is made, you should completely **detach yourself from the outcome** of the decision and just work on taking action. All analysis and concern should be done **before** the decision is made, not after. If you spend time thinking about whether or not the decision was the correct one is that going to help you achieve your goal? No. Worrying and stressing about the ‘correctness’ of your decision is a stupid waste of time, energy and emotional state. ## Making the Correct Decision In his lectures to business leaders, Maltz quotes a few cogent remarks from his attendees: > “Dr. Maltz, the truth is that there are few inherently right decisions or wrong decisions. Instead, we make decisions, then make them right. That’s what leadership is all about.” > “You can always correct a poor decision, but if you do nothing, you can never get the time back.” As stated above, worrying about whether your decision was the right one or not is not only stupid, but it **increases the chances that the decision will end up as the wrong one**. If you decide to start a project, but spend all your days worrying if it will be successful or not instead of working hard to create the output necessary to complete the project**, you are creating the result of a poor decision**. Whereas if you had decided you are going to start a project and work five hours a day for the next two weeks on it and not worry whether or not it will be successful, **you are creating the results of a completed project which has a higher chance of being the correct decision**. You can significantly alter the outcome of your decision helping to determine its success factor. ## Moral of the story If you’re thinking about doing something, **decide and move on**. If it turns out you made the wrong decision, **make a new decision and move on**. Don’t stay in a state of limbo and don’t worry about if you are making the correct decision. Worst case scenario you fail. Who gives a fuck! NEXT. To go deeper on decision, check out The Importance of Decisions (How a Single Decision Changed my Life).

Read More →
Social Network Shopping

Social Network Shopping

This is a guest post I just did on awebsitedesigner.com.au ### Social Network Shopping – The Dawn of a New Era We all know about social media and social networking. It’s been a hot topic in the news, on the internet and in Hollywood. But as a business owner who runs a business in the real world, what does it mean for you? How can you actually use social media to help achieve your business or life goals? It’s true that social media can have a positive impact on business. There are methods such as running viral competitions to mass increase subscribers and more innovative approaches such as the Old Spice campaign. But while it’s true that interacting on social media can boost brand awareness and interaction, is it really the best use of time for an employee? Read full post... To go deeper on business, check out Long SaaS Ramp of Death.

Read More →
The Launch Post – Could this be the Difference Between Life and Death?

The Launch Post – Could this be the Difference Between Life and Death?

I’m currently working on launching my new site which is a complete, free video guide to building an online store as mentioned in this post. The site is coming along nicely with the core 7 lessons already developed, the email auto responder is set up using aweber so you get a nice email in your inbox with a link to each lesson (the lessons are delivered over 8 days). There is a blog that is coming along nicely, kind of. There are a bunch of sales pages up at the moment. I'm testing different subscription boxes. I have a sales video made, but need to make another one or two so I can have them rotating for testing by the time launch date comes... I don’t like making sales videos so I've been putting this off. The site is already running, it’s been ‘soft launched’ meaning I have done some mild marketing for it and have a fair few subscribers but it’s still a little rough around the edges so need to smooth things out for the official launch. One thing I’m very excited about is the launch article I’ve been working on. I think a post article can be very important as a solid kick start to any new site. If done properly, it could really blow out and create a viral effect. If it doesn’t work, it will result in a great post with not much traffic so either way it’s not so bad. For my launch post I've been contacting influential figures in the ecommerce space and asking them this question: > “What is one unconventional piece of advice you would give someone looking to start their own ecommerce store” So far the feedback has been exceptional! I have had feedback from a number of prominent CEOs, top bloggers and even a guy who has a radio and TV show. I won’t reveal the details just yet but there is some pretty juicy stuff. The goal here is that not only is this turning out to be a great post – which might even turn into a free eBook if I keep getting content like this – but hopefully the people I'm contacting will help me promote the article/ebook and it will go viral. I will write a post on how I went about contacting these people in the future. I cant take credit for this idea however, It was actually something I picked up from listening to this podcast between Pat Flyn (Smart Passive Income) and Corbett Barr (Think Traffic). I plan to do some pretty hefty marketing to friends and people on my social media networks to try and get Diggs and Stumbles up. By hefty I mean one email asking them to Digg and Stumble the post. I've NEVER marketed to my friends before so I'm a little nervous about this, but this factor is driving me to ensure the quality of the content is as high as possible. The whole process is turning out to be much more coordination than I originally thought. I also need to write a press release or two and push it out to the press release sites. I’ve never done that before... I just put a request up on HARO to see if I can get more contributors to my article so will see if that brings back anything useful. And I’m sure there are plenty of other things I need to do that I have either forgotten or haven’t thought of yet. Either way this post is kind of a check list for myself. The one thing I still haven’t come close to deciding and that is super important is a title for the launch post. Without a title I'm 100% happy with, the launch isn’t happening. Because as you may know from here, here or here the headline of a post/book is the most important part. Here's a few I just thought of: #### Unconventional Advice from Ecommerce Geniuses? Too boring... #### Want Larger Breasts, a Super Model Girlfriend or a Million Bucks? Too much? #### Captains of Industry Reveal their Tips to Conquering the E-commerce World? F\*&% I don’t know... Maybe it will come to me in a dream. Got any ideas? If you're digging into life, you'll probably also enjoy 99 Abstract Life Hacks - Make your Life Easier Today!.

Read More →
Abstract Education: The Khan Academy

Abstract Education: The Khan Academy

This site is truly amazing and could turn out to be one of the most important websites in the world. Abstract living at its finest. I urge everyone to share it with everyone they know. Its a site with videos teaching educational concepts. It starts with simple concepts like 1+1 and goes all the way into college level and calculus. The Khan Academy is helping people all around the world, giving them access to a free, first grade education. ### www.khanacademy.org For another perspective on abstract, read Blog Moving to Abstract-Living.com.

Read More →
Gangster & Innovator – Mark Burnett @ Blogworld

Gangster & Innovator – Mark Burnett @ Blogworld

One of the more interesting events that happened during the day at Blogworld was a keynote by Mark Burnett and his following publicity stunt. If you don't know, who Mark Burnett is, here is a Wikipedia excerpt: > Mark Burnett (born 17 July 1960) is a British television producer, known for creating and/or producing competition-based reality television shows such as the American edition of Survivor, The Apprentice and Are You Smarter Than a 5th Grader? > Mark Burnett's international productions include: Amne$ia Are you Smarter than a 5th Grader?, which has been produced in over 55 foreign countries, The Contender-Asia (a Thai kick-boxing version of the American Boxing-Competition show), and The Apprentice which has been produced in over 21 foreign countries. > Mark Burnett is pacting with casino and resorts giant Genting Intl. to launch a $20 million joint production venture. Mark Burnett Prods. Asia will produce original content for Asian broadcasters and license those formats in markets around the world, including the U.S. The TV venture, the first for Genting, marks the latest overseas expansion for Burnett. For a guy who use to be in the military and worked as a nanny, his talk sounded awfully familiar to a Tony Robins presentation. Which is not a bad thing in any way as Tony Robins is a gangster (the cool kind) and I'm a self help junkie. The interesting portion of the talk was at the end when he launched his new TV show: Sarah Palin's Alaska. While I am no fan of Sarah Palin, I am a fan of Mark Burnett. For his TV shows, his marketing skillz and most recently his gangster Tony Robins like jargon. During his keynote at Blogworld, he announced this TV show for the first time by having ****stevegarfield**** whom I don't who, but seems to have a decent sized Youtube channel, upload the first copy of the TV Trailer to his Youtube channel, tweet it out then asked everyone in the room to also tweet it out. This is the video that was uploaded to Youtube. The official first tweet At the time of writing this video is currently on ~82,000 views. Not bad for 10 days. Who knows if this tactic will work or not but I like his innovation and guts for giving it a shot. Plus its Sarah Palin so no one really gives a sh!t if it works anyway... To go deeper on blogworld, check out Blogworld 2010 #bwe - My Review.

Read More →
Designing a Squeeze Page – Niche Site Duel 03

Designing a Squeeze Page – Niche Site Duel 03

Welcome to post number 3 of my niche site challenge. As you may know from posts one and two I am participating in the niche site duel being run by Pat Flyn. My strategy has been a little different from the traditional strategies that most of the other guys have been using. And I am not sure if I have picked the correct strategy or not, but at the very least I am learning lots which is the most important thing. Including picking up some awesome linking strategies from makemoneybuzz. The main reason I chose this route was to experiment with video. With screen casting, driving traffic to and from videos as I am working on another project which is due to launch in a couple of weeks. I knew this and figured I should get some practice in before going full force on a project that I am more comfortable with and that has much larger potential. The site that I have chosen is This was actually the first squeeze page I have ever designed right after going through some training on how to build them. Here is what I did. 1\. Installed Wordpress and downloaded a free squeeze page theme from wordpresssqueezepage.com. I'm not going to show you how to install Wordpress, there are plenty of guides out there including guides written up by the other participants of this competition. But if you have any questions, just ask. 2\. Registered with Aweber to give me pretty email sign up (opt in) boxes and to track and manage my email campaign. Aweber is an amazing piece of software. You can build all sorts of sign up boxes, set up automated email responses, split test emails, track clicks. Basically do anything. If you are thinking of doing any sort of email marketing, get Aweber. 2\. Crafted a story around my product. Taking this angle can seem a little on the morally grey side. Again, this is just an experiement. And we all know that stories sell. So I crafted a story about a guy named Peter Evans who used to suffer from sleep apnea but managed to fix it and now he has the secrets to show you how. 4\. Created a small, relevant ebook that I give away for free by rewriting some content I found on the web. I think its only about 1000 words and took me a couple of hours including formatting. This gives people incentive to sign up and get the free report. People like free stuff. 5\. Built the squeeze page. A few things I have picked up before and after I built the squeeze page: - Don't have big flashy header images. Just have a simple, red title. - Make sure that your op-tin box is above the first line. The line refers to the first thing you see when the site loads up. You shouldn't have to scroll down to see the sign up box. - Also, above the line should be short, punchy and with a strong call to action towards the sign up box. The aim here is to get people to enter their email addresses. Nothing else. Your headline should sell the majority of the people. - If a reader isn't sold on your headline, start going down into benefits of the product, then into your story. - Finally try to capture with another sign up box. - Use a light background (which I am not doing!) - Split test your squeeze page using Google Website Optimiser (which I am not doing!) As I said, this was my first squeeze page so its probably not the most awesomest thing ever. It was an interesting process and so far I have learned a lot. More experimenting to come and soon I will start to show results. Between Blogworld and my other new and exciting project, this site has been about 2% of my time so its definitely not where it should be but I still think it has potential so will keep slugging away at it slowly. You can compare this approach with Video Failure and a New Future - Niche Site Duel 04 for more on niche.

Read More →
Abstract Income: How to Support an Abstract Lifestyle

Abstract Income: How to Support an Abstract Lifestyle

Recently I have been participating in the Niche Site Duel, more as an experiment than anything else. But the reason I have been playing around with things like this is I am trying to build myself a strong income stream. A stream that comes from multiple sources and ideally that can be eared from any country in the world. To do this, I have been setting up income businesses. An income business (versus a value business) is a business that you can set up for relatively low costs, that will bring in consistent income. While many income businesses are now forming online, they dont have to be online. An example of an income business would be a cafe, restaurant or convenience store. They are never going to turn you into a billionaire, but they allow you to earn your income yet still have more control over your life (at least that's the idea, doesn't always work out that way as im sure many restaurant owners would argue). Currently here in Vancouver, I am exploring the possibility of a value business. A business that has the potential to make lots of money but comes with high risk, more stress, less flexibility etc... While I have been travelling though, I have built one online income business that has managed to make me a decent profit and is continuing to grow. This business has been an ecommerce business. The model I followed was the same as the one given in the 4 hour work week by Tim Ferris, and truly does work. While it can be a bit of work initially, it does pay off in the long run. I am launching a new site in the next couple of weeks that will be a free course to show people exactly how to build an online store. Its going to be AMAZING! No seriously, I already have 4 hours of video content, with loads more coming. It will show you how to go from absolutely nothing, not even an idea (although if you already have a product or idea that will help) to owning your own ecommerce store. It will include product research and selection, domain research and selection. Build the back end of your store (don't worry, you don't need to be a techie!) including setting up tracking and payment processing. Designing your store. Building the content. Plus building a marketing and customer retention strategy. So make sure you subscribe over to the top right as this site is going to kick ass and be totally free! A useful follow-up on abstract is 99 Abstract Life Hacks - Make your Life Easier Today!.

Read More →
Blogworld 2010 #bwe - My Review

Blogworld 2010 #bwe - My Review

I was a lucky SOB and managed to win myself a full access pass to Blogoworld last week. It was an awesome experience. I have been to many trade shows in the past but nothing like this. And none since I set out on my own last year. I used to go representing my company which is a little different. I had also never been to a multi-day event, which had parties too. One thing I have learned about myself over the last year, is that I suck at networking online. I just don't have the patience for it. I know this may be a bit of a negative being in the online space as there is no better place to meet people who work online than online... But I just don't like doing it. I don't like hanging out on Facebook, I don't like tweeting stuff, I think its weird meeting and connecting with people online. But hey, that's just my opinion and personally, I think its a pretty stupid one. I should do more of it. I just feel that the computer is a place of work and learning. When I am on my computer, I am almost always doing one of those things. If I am not doing one of those things, I quickly start to feel uncomfortable and need to get outside, meet some people, do some exercise, do something! I also know this challenge I have is the opposite of many other bloggers / internet markets who find it awkward to meet and connect with people in person but have no troubles online. I guess its the salesman in me. So when Blogworld came about, I was like a kid in a candy store. Admittedly, I only went to the full first day, then the clubs afterwards. Even though I didn't make it to too many events the next couple of days (partly due to the seductive beckoning of the pool, partly due to my hangover), I made it to every party - and after party. I know this was almost the reverse schedule of lots of the attendees who made it to Blogworld. Whichever way you prefer to use your time, you need to make sure you use your time. I didn't feel there were too many advanced content courses being taught during the days, but lots of great stuff if you are just getting into new and social media. The nights were where it was at. I met so many interesting people. Had so much fun. Spammed business cards, collected business cards, pumped my LinkedIn account oh and did I mention the fun? Whatever the type of person you are, if you work in the internet space I think Blogworld is worth checking out. I will definitely be back there next year if I am on this side of the planet. So what did I get out of Blogworld (besides the ability to party for a few nights in Vegas?) - contacts. I met people. Lots of interesting people. And its all about who you know right? Here are some photos including some great content slides from Blogworld: \[gallery\] If review is relevant to what you're working on, this is worth reading next: Networking Awesomely Review.

Read More →
Selecting a Niche – Niche Site 02

Selecting a Niche – Niche Site 02

This is part of the building a niche site from scratch series. See the first post here. I have already done all of this so I will try to think back to exactly the process I went through, plus chuck in some new stuff I learned after I already selected my niche. The first thing I wanted to do was select a niche that I know pays. This niche site is not supposed to be a passion site, it’s supposed to be a site that is going to make money both medium and long term. So I did a few searches around the web for sites that talked about what niches are high paying. One of the consistent messages was that to choose a niche where people are desperate for a cure, they want to fix a problem that is impacting their life and they are willing to pay for it. The other high level profitable type of niche is to help people make money, bring on the “make money online” niche which is probably the most crowded niche out there. So I decided to go with the former, and started looking into Health Niches. My criteria for selection was a high paying niche, with high search volume, low amounts of video content and plenty of PLR content. Some of the niches I looked at were: - Weight Loss - Stop Smoking - Stop Snoring / Cure Sleep Apnea - Teeth Whitening I ended up going with Stop Snoring / Cure Sleep Apnea. I chose this for a few reasons. **High Paying** The analysis I did on how much the niche was paying was a combination of PLR content, reviews on other sites of high paying niches, number of products on click bank and the Google Competition ranking. You can see this below in the competition bars. The higher the green bar, the more people are paying for adwords advertisements. And both bars are close to full meaning there is money being made in this industry. Plus on my basic assumption that people would be willing to pay to cure their snoring and sleep apnea and get a good night’s sleep. **High Traffic** Here are the basic search volumes on the niche chosen. There are of course many long tail keywords also searched to follow with this. As you can see, there is a high volume of searches for both topics. **Relatively Low Video Content** There is also a very large amount of competition in Google in terms of web content. But, there wasn’t very much video content relative to the search volumes. **My Domain** I ended up choosing the domain www.sleepapneastop.com With the strategy I am taking the domain is not overly important. I don’t plan to spend the time building links and ranking this site in the normal manner, because it’s a highly competitive industry and it will be very difficult to rank for the target key words. I don’t have a team of V.A.s to help me so I am moving forward with the video marketing strategy and am going to try to build a mailing list. I have already built an opt-in sales page which I will discuss in a later post. I also want to make a few different versions and split test them to figure out which one converts the best. For another perspective on niche, read Niche Site Duel – Let the Games Begin.

Read More →

About Abstract Living

Thoughts on building startups, scaling businesses, productivity, travel, and living intentionally.

About